)
Launched in January 2016,
has already reached more than a million customers. They are Spain’s first mobile-only bank providing banking services exclusively through mobile apps and social networks.
Dubbed the ‘youth bank’ of today, imagin (part of CaixaBank) appeals to a younger demographic who are increasingly making informed and conscious choices about the way they live, and that includes the way they bank. It is no longer just about the professional or financial service alone, sustainability credentials is a key criteria that is coming to the forefront.
With sustainability front of mind for imagin’s customers and as an integral part of their wider strategy - and as the only digital B Corp bank worldwide - we are proud to have partnered with the forward-thinking organisation.
"We saw a 25% increase in in-app engagement, in just three months, and an 8% growth in users."
Earthly's partnership with imagin provided their customers with more than just traditional services by offering users the opportunity to have a positive environmental impact while banking.
Trees were planted when imagin customers took certain actions including:
5 trees when someone signs up for a prepaid card
5 trees when someone creates an Imaginbank account
1 tree when a members refers a friend
Through installing
, imagin customers are seamlessly contributing to imagin's carbon-removal goals, reducing their footprint in real-time. This impact will scale with the business - as more accounts are created or members referred.
Related articles
)
08.09.2026
Earthly has facilitated an eight-year emissions reduction purchase agreement with global biopharma company GSK and carbon removal developer …
)
07.08.2026
Passenger's sustainability journey is leading the way amid the fashion and clothing industry's growing focus on climate …
)
22.07.2026
In northern Guatemala, the Petén department is home to one of Mesoamerica's largest remaining tropical forests. It is …