Climate Positive Business

Customer success

Garnier integrates Earthly

We integrated Earthly into selected Garnier purchases; for each product sold in Asda stores across the UK a mangrove tree was planted.

Part of a wider sustainability plan

Launched in 2020, 'Green Beauty' is Garnier's roadmap to creating a positive future. It represents a holistic commitment, galvanising every part of the company in a shared journey of transformation. Importantly, it’s enabling the brand to embed respect for people, the environment and natural resources within every business decision and across the entire value chain.

Climate solutions

Garnier made the most of Earthly's technology which allows certain products or actions to be directly connected to nature-based solutions. Every time a customer takes an action on your website, App or in-store they can be contributing to saving the planet.

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Mangrove tree planting, Madagascar

Through this initiative, Garnier UK has helped to plant 400,000 magnificent mangroves in Maroalika, in Madagascar. Mangroves store more carbon than traditional forests and provide multiple benefits to coastal communities like storm protection and water filtration. Moreover, each tree removes around 308kg of carbon dioxide (CO2) from the atmosphere throughout its life cycle.

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Tonnes of carbon removed


Trees planted

Garnier's scheme, in collaboration with Asda, was supported through in-store, point of sale activations and on-pack stickers. Additionally Garnier promoted the initiative on their website, making it easy for customers to see the positive impact of their purchases.

This initiative was a great way to demonstrate their ongoing journey towards sustainability, showcase their new solidarity sourcing commitment, and prove their dedication to eradicating virgin plastic. It helped them prove they’re a company that takes action, not one that just talks about it.

Did you know? On average, 60% of the water footprint of a shampoo or a conditioner comes from the use phase! To tackle this, Garnier are working to improve the rinsability of their shampoos and conditioners. You can also choose leave-in conditioners, which are often better for the planet.