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Customer success story
How Garnier is embedding nature in the beauty aisle
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Green Beauty Roadmap: launched 2020
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Earthly changemaker since 2021
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Biggest win: 400,000 mangroves planted
The challenge
In 2020, Garnier launched its Green Beauty roadmap, a holistic commitment to embed respect for people, the environment and natural resources across every business decision. They wanted to connect sustainability directly with customer purchases in a way that felt tangible.
What we did
Garnier integrated Earthly into selected Asda purchases. For every product sold, a mangrove tree was planted in Madagascar. The initiative was promoted in-store, on-pack, and online, showing customers the positive impact of their choices.
The results
Garnier UK has helped plant over 400,000 mangroves in Maroalika, Madagascar, removing around 1,100 tonnes of CO₂. The project also supports storm protection, water filtration and coastal biodiversity, proving sustainability can be scaled through everyday consumer actions.
Positive impact so far
1,100
Tonnes of carbon removed
400,000
Trees planted
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Why Garnier chose Earthly
Garnier chose Earthly for our ability to link customer purchases directly to measurable, high-quality nature-based solutions. This partnership ensured that every product sold delivered a tangible environmental impact.
Garnier valued Earthly’s transparency, ease of integration, and ability to communicate the benefits clearly to consumers. By embedding nature into everyday purchases, Garnier was able to show their 'Green Beauty' roadmap in action, strengthen their solidarity sourcing commitments, and reinforce their wider efforts to eliminate virgin plastic and reduce product footprints.
The collaboration proved Garnier is a brand that takes action, not one that just talks about it.
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Benefitting people, nature and climate around the world
Project supported by Garnier
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Mangrove regeneration - Maroalika, Madagascar
Through this initiative, Garnier UK has helped to plant 400,000 magnificent mangroves in Maroalika, in Madagascar. Mangroves store more carbon than traditional forests and provide multiple benefits to coastal communities like storm protection and water filtration. Moreover, each tree removes around 308kg of carbon dioxide (CO2) from the atmosphere throughout its life cycle.
Discover project