Part of a wider sustainability plan
Launched in 2020, 'Green Beauty' is Garnier's roadmap to creating a positive future. It represents a holistic commitment, galvanising every part of the company in a shared journey of transformation. Importantly, it’s enabling the brand to embed respect for people, the environment and natural resources within every business decision and across the entire value chain.
Garnier made the most of Earthly's technology which allows certain products or actions to be directly connected to nature-based solutions. Every time a customer takes an action on your website, App or in-store they can be contributing to saving the planet.Learn more
Tonnes of carbon removed
Equal to removing the footprint of 5211 hours flown
Garnier's scheme, in collaboration with Asda, was supported through in-store, point of sale activations and on-pack stickers. Additionally Garnier promoted the initiative on their website, making it easy for customers to see the positive impact of their purchases.
This initiative was a great way to demonstrate their ongoing journey towards sustainability, showcase their new solidarity sourcing commitment, and prove their dedication to eradicating virgin plastic. It helped them prove they’re a company that takes action, not one that just talks about it.
Did you know? On average, 60% of the water footprint of a shampoo or a conditioner comes from the use phase! To tackle this, Garnier are working to improve the rinsability of their shampoos and conditioners. You can also choose leave-in conditioners, which are often better for the planet.