Earthly partners with Garnier UK in an initiative to plant trees in Madagascar
Earthly partnered with Garnier UK to plant 400,000 magnificent mangroves in Madagascar. We integrated Earthly into select beauty products through in-store purchases; for each product sold in Asda stores across the UK a mangrove tree was planted.
This scheme was supported through in-store point of sale activations and on-pack stickers. And Garnier promoted the initiative on their website, making it easy for customers to see the positive impact of their purchases.
For Garnier UK, this initiative was a great way to demonstrate their ongoing journey towards sustainability, showcase their new solidarity sourcing commitment, and prove their dedication to eradicating virgin plastic. It helped them prove they’re a company that takes action, not one that just talks about it.