Planet Earthly
Webinar Episode #5
Sharing purpose, progress and avoiding greenwashing: how to get it right?
At Earthly, it has always been our mission to address both the climate and biodiversity crises. The majority of the nature-based solutions we offer are located in developing countries or the global south. There are many reasons for this, for example, these areas have often been disproportionately affected by climate change already. But what about the state of biodiversity in the UK?
Communicating your sustainability journey
This webinar focused on how brands can clarify their purpose and confidently communicate their climate progress.
We were joined by an expert panel including:
Carissa Cabrera - Environmental Consultant & Conservationist Collective Founder
Isaac Kenyon - Eco-adventure world-record holder & Energy Transition Analyst
Angela Zhong - Youth Board Member for The Climate Initiative
Shelby Torrence - Chief Marketing Officer at Earthly
The discussion was centred on how to:
- Define your brand’s purpose
- Use social channels in an authentic way
- Talk about your sustainability journey
15th December, 2022
Planet Earthly: Episode 05
Watch nowThe Planet Earthly Webinar Series
As companies around the world focus on reducing their carbon footprints and mitigating damage to the environment, many struggle to find the right solutions to support their goals. The Earthly webinar series brings together panels of experts to provide insights and answer questions that help businesses identify and select impactful nature-based solutions.