Earthly's 2025 highlights - helping more businesses invest in nature

2025 was marked by growing global demand for trusted nature investment - driven by expanding net-zero commitments, emerging biodiversity regulation and increased scrutiny of nature-related claims - creating both opportunity and responsibility across the nature market. 

In this period, organisations representing roughly USD

20 trillion

in assets committed to TNFD-aligned nature disclosures, reflecting stronger corporate focus on nature-related risk and opportunity, and nature finance models continued to move from the margins to a core area of

sustainable investing

. 

At Earthly, we saw this growing momentum translate into real action and investment into nature. Building on this progress, we continued working towards our mission to help restore and regenerate >1% of the planet, using nature finance to accelerate meaningful impact for ecosystems, communities and the climate.

Earthly

empowers businesses around the world to take meaningful climate and sustainability action by investing in high-integrity, science-backed, nature-based projects that remove carbon, strengthen biodiversity and improve communities’ livelihoods.

We identify and support the world’s most impactful nature projects through an industry-leading, registry-agnostic

assessment

, helping organisations go beyond carbon removal to actively protect and restore the planet in line with their environmental and social goals.

Earthly connects businesses with verified nature-based solutions, including carbon and biodiversity projects, making it easier to invest in restoration and sustainability in ways that are credible, transparent and backed by science.

We are a remote-working

team

based across the world, united by a vision of a planet where businesses work in partnership with nature, not against it.

Our multidisciplinary team includes entrepreneurs, engineers, scientists and sustainability experts, bringing together deep experience across ecology, biodiversity science, carbon markets, engineering, research and customer support to build credible systems and guide businesses toward effective climate and nature action.

Working globally allows us to combine local insight with broad technical and commercial expertise in nature finance, helping businesses invest confidently in nature-based solutions wherever they operate.

In 2025, we came together for our winter and summer team meet-ups in West Sussex and Bath. We always look forward to these team retreats because they help us strengthen relationships, share ideas and reconnect around our shared mission.

Looking back on 2025, Earthly reached a number of important milestones that reflect both the growing maturity of nature markets and our focus on scaling credible, high-integrity investment into nature:

Earthly screened over 1,000 nature projects

, assessing their carbon, biodiversity and social impact. We place a strong emphasis on credibility and scientific rigour in our

assessment

, because trust is essential if nature markets are to deliver real outcomes.

Our assessment process draws on robust science and independent evidence to evaluate projects holistically, helping ensure that only high-integrity projects are made available to businesses. This supports credible investment in nature while reducing the risk of greenwashing for businesses.

Throughout the year,

Earthly supported more than 800 businesses

invest in high-quality nature-based projects. These businesses are choosing to go beyond carbon, directing finance towards projects that deliver benefits for ecosystems, biodiversity and local communities.

By investing in nature as part of their broader sustainability and net-zero journeys, businesses are helping support ecosystem restoration while addressing climate risk and nature-related impacts in a more holistic way.

Biodiversity finance continued to gain momentum in 2025, with some

disclosure requirements

making the number of companies beginning to disclose and manage their impacts on nature increase. Attention on the global biodiversity finance gap, estimated at hundreds of billions of dollars annually under the

Kunming-Montreal Global Biodiversity Framework

, also reinforced the need to mobilise private capital alongside public finance.

Earthly saw significant progress in biodiversity finance, too.

Four times more companies supported biodiversity credits, with £75,000 invested directly into nature,

reflecting growing interest in addressing biodiversity loss alongside climate action.

To support transparency as biodiversity markets evolve, Earthly

launched the Voluntary

Biodiversity Credit Ledger

in 2025. The Ledger is a public, digital record of verified biodiversity credit transactions, linking each credit to specific projects and activities to improve traceability and reduce the risk of double-counting. 

For businesses, the Ledger provides greater clarity on where and how biodiversity investment is delivering impact, supporting credible sustainability reporting and disclosures. This transparency helps companies demonstrate accountability, manage nature-related risk and engage with biodiversity markets more confidently.

Earthly and our customers helped

restore over 20,000 hectares of land in 2025

, supporting ecosystems, biodiversity and local economies. This on-the-ground impact contributes to Earthly’s ambition to help restore and regenerate >1% of the planet, by directing finance into high impact nature-based projects. 

These restoration efforts reflect Earthly’s focus on

regeneration

, prioritising long-term ecosystem recovery and lasting benefits for nature and the communities that depend on it.

During the year,

ten new projects joined the Earthly marketplace

, expanding the range of high-integrity opportunities available to businesses looking to invest in nature and support restoration at scale. 

These projects cut across different interventions, ecosystems and geographies, with measurable outcomes for carbon, biodiversity and communities:

Earthly co-founders Lorenzo Curci and Oliver Bolton spoke at major global events in 2025, including the

Villars Summit, FT Climate & Impact Summit, Blue Earth Summit, and the Climate Policy Forum in the House of Lords,

contributing to conversations on nature finance, biodiversity credits and market integrity. 

If you’re interested in inviting an Earthly co-founder to speak at an event or take part in a panel, please

get in touch

with our team.

In 2025, Earthly was

selected for the

Founders Factory NatureTech programme

, joining a small cohort of nature-focused companies recognised for their potential to scale high-integrity impact. The programme’s acceptance, alongside investment and strategic support, reflects growing confidence in Earthly’s approach to building credible infrastructure for nature markets.

Earthly supports high-impact nature projects globally, connecting businesses with restoration and regeneration efforts that meet their needs. 

By the end of 2025, we

supported projects in more than 20 countries worldwide

, directing climate and nature finance to where it can deliver the greatest positive impact.

Members of the Earthly

team visited projects across Uganda, Kenya, Guatemala and Australia

in 2025, strengthening relationships with project partners and gaining first-hand insight into on-the-ground restoration activities.

While Keystone 3.0 officially launched in 2026, much of

the work behind Earthly’s latest nature assessment framework took shape in 2025

. Keystone 3.0 builds on more than five years of research and learning, informed by the assessment of over 1000 nature projects across carbon, biodiversity and social impact.

It was developed to respond to a rapidly maturing nature market and reflects Earthly’s commitment to scientific rigour, transparency and integrity - strengthening how nature projects are evaluated and how businesses invest in nature with confidence. 

To learn more about Keystone 3.0, explore the framework on our

page

.

As nature markets continue to evolve, 2026 will be a year of turning momentum into action. Currently, there is greater attention on biodiversity, nature-related risk and credible investment - the focus is shifting from early experimentation to delivery at scale.

Earthly will continue building the infrastructure, assessment frameworks and partnerships needed to support

high-integrity investment into nature

, while advancing our long-term ambition to help restore and regenerate

>1% of the planet

. 

We are looking forward to working closely with businesses and project partners around the world, and aim to support nature recovery that is credible, transparent and built to last.

Talk to us

to learn more on how Earthly can support your business’ investment into high-integrity nature projects.