Earthly partnered with Garnier UK to plant 400,000 magnificent mangroves in Madagascar. We integrated Earthly into select beauty products through in-store purchases; for each product sold in Asda stores across the UK a mangrove tree was planted.
This scheme was supported through in-store point of sale activations and on-pack stickers. And Garnier promoted the initiative on their website, making it easy for customers to see the positive impact of their purchases.
For Garnier UK, this initiative was a great way to demonstrate their ongoing journey towards sustainability, showcase their new solidarity sourcing commitment, and prove their dedication to eradicating virgin plastic. It helped them prove they’re a company that takes action, not one that just talks about it