)
Betsy Wells-Deamer
Project Coordinator
)
Customer success story
Advertising Services
Sampl Tech is turning product sampling into nature-positive impact
View their impact dashboard){kind=logo}
){kind=icon}
Impact focus: Responsible product sampling
){kind=icon}
Earthly changemaker since 2025
){kind=icon}
Biggest win: 8,150 mangroves planted in April 2025 alone
The challenge
Traditional sampling can be wasteful, with products reaching uninterested consumers and creating unnecessary shipping emissions. Sampl Tech wanted to address the unavoidable carbon footprint of physical distribution while making sure their sampling model remained responsible, targeted, and aligned with their wider sustainability ambitions.
What we did
Sampl Tech integrated Earthly’s nature-based solutions directly into their business model. For every 100 samples shipped, they plant one tree, alongside one tonne of carbon credits per 10,000 samples, helping them overcompensate for distribution impact across every campaign.
The results
Through Earthly, Sampl Tech supports projects protecting over 160,000 hectares of forest, while giving clients clear data on trees planted and carbon credits through PCA reports. In April 2025 alone, they funded 8,150 mangroves and removed 81 tonnes of CO₂.
Positive impact so far
Carbon
596.41
Tonnes of carbon removed
Trees
49,014
Trees planted
Social
9+ years
of employment
“We chose Earthly for their transparent, high-impact nature-based solutions. The platform is incredibly intuitive, providing data along with supporting imagery we need to show off our real-world impact. Their close connection to projects makes our sustainability journey feel real, rewarding, and inspiring.”
Why Sampl Tech chose Earthly
Sampl Tech chose Earthly for our commitment to high-integrity, science-backed projects that align perfectly with their B-Corp certification goals. In a landscape often clouded by greenwashing, Earthly's transparent standards and rigorous verification provide the data-led confidence Sampl Tech needs to represent their impact honestly to clients.
Sampl Tech also valued our dedicated customer support. Our team made the integration and reporting process seamless for their staff. By investing in diverse initiatives, from mangrove planting in Madagascar to agroforestry support in Kenya, Sampl Tech is doing more than offsetting carbon. They're building a restorative model that ensures sustainable sampling at scale.
)
Benefitting people, nature and climate around the world
Projects supported by Sampl Tech
)
Agroforestry - Upper Tana, Kenya
Through this initiative, Sampl Tech is helping to restore over 150,000 hectares of farmland in Kenya’s Upper Tana watershed. The project has planted over 3 million trees, improved water quality for 9 million people, and supports vital hydropower infrastructure. It also helps over 165,000 farmers boost incomes and improve livelihoods, especially among women-led households.
Discover project)
Highland restoration - Tigray, Ethiopia
Sampl Tech is supporting dryland restoration in Ethiopia’s Tembien Highlands. The project's indigenous tree planting and grazing exclusion initiatives have improved ecosystem health and sequestered over 100,000 tonnes of CO₂. It also boosts and supports biodiversity while directing 60% of carbon revenue to local communities to improve their livelihoods.
Discover project)
Mangrove regeneration - Maroalika, Madagascar
Through this initiative, Sampl Tech have helped to plant magnificent mangroves in Maroalika, Madagascar. Mangroves store even more carbon than traditional forests and provide multiple benefits to coastal communities like storm protection and water filtration. Each tree removes around 308kg of carbon dioxide (CO2) from the atmosphere throughout its life cycle.
Discover project