Earthly Tree Planting

Customer success

Difference Coffee partners with Earthly

Difference Coffee focuses on becoming a responsible business by choosing Earthly on their climate journey.

Making a difference

Difference Coffee provides clients with the world’s tastiest specialty coffee and is working with Earthly to do it in the most responsible way by investing in high-quality nature-based projects that remove carbon, restore biodiversity and improve livelihoods.

Climate solutions

Difference Coffee invests in nature-based solutions through the Earthly Marketplace, selecting projects that contribute to their UN Sustainable Development Goals.

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Amazon Rainforest Protection, Madre de Dios

This is a world-class REDD+ project focusing on rainforest conservation in the heart of Peru. This project reduces deforestation in over 300,000 hectares of the Peruvian Amazon through a sustainable market for forest Brazil nuts, stopping deforestation and supporting the livelihood of 400 families.

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Peatland Protection, Rimba Raya

The Rimba Raya Biodiversity Reserve project is protecting one of the most highly endangered ecosystems in the world. Without this project, the carbon-rich, peatland forest of Rimba Raya would have been turned into palm oil estates, emitting over 100 million tonnes of carbon into the atmosphere.

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Tonnes of carbon removed


Sq/m area supported

Founded in London, Difference Coffee sells the world’s rarest coffee in capsules. Selecting the top 1% of specialty coffees in the world through aroma, flavour and aftertaste, its mission is to provide clients with the tastiest coffee in the most responsible way.

For Amir Gehl, founder of Difference Coffee, high quality comes hand-in-hand with sustainability, that’s why the coffee selected is sustainably grown and ethically sourced. With such focus, climate action was the natural next step for Difference Coffee. “Any company that produces anything produces carbon dioxide. So, it’s really important for us to offset all of our damage: it’s called being responsible,” he explains.

But getting started on a climate positive journey and making its business more conscious can be confusing and it’s easy to get lost in the complexity of the field. That’s how Amir discovered Earthly, and how we helped Difference Coffee take action. “Carbon accounting and finding the right solutions can be a minefield. Earthly just made it happen,” says Amir.

For Difference Coffee, the challenge was all about finding the right partner, that could both help with carbon accounting, guide throughout the process and provide with practical solutions to reduce carbon emissions.

Taking it step-by-step was key to help Difference Coffee and make climate action easier. We started by doing a full life-cycle analysis that gave insights on the production, all the way to the manufacturing of the pods in Europe. With all this information, we were able to fully calculate the carbon footprint of each and every one of their coffee products and offset this by 150% with our high-quality nature-based solutions.

Investing in high-quality nature-based project with Earthly enabled Difference Coffee to start their own climate journey, to take responsibility and become a climate-conscious company, offering delicious exceptional beans to coffee lovers.