What makes Earthly different?

We help businesses invest in high-integrity, verified nature-based projects.

Earthly team

Earthly team

10 Aug, 2024

What makes Earthly different?

The climate and biodiversity crises are complex issues demanding comprehensive solutions. We need to restore our planet's health, protect biodiversity, and have a positive social impact.

Earthly helps businesses invest in nature, not just by offsetting their carbon and biodiversity impacts but by going beyond the impact of their value chain to help reverse climate breakdown and aid the communities at the forefront of climate change. 

Our goal is to protect over 1% of the planet by 2030, by accelerating funding for nature and helping businesses achieve their sustainability targets.

Here’s what sets us apart and makes Earthly unique:

1. Nature-based solutions only

Earthly is dedicated exclusively to nature-based solutions (NbS). These are projects that protect, restore or manage natural ecosystems, offering a robust approach to mitigating climate change and biodiversity loss. By focussing solely on NbS, we ensure that interventions provide holistic benefits to the planet.

2. Rigorous and holistic project screening and assessment

Every project Earthly considers is subjected to our unique and

rigorous screening process

. This stringent approach involves a scoring system that analyses 106 data points and aggregates evidence from multiple data partners and on-the-ground reporting. Projects are assessed against high standards that consider not just carbon offset potential, but also biodiversity and social co-benefits. 

Out of more than 300 projects assessed, only 8% meet Earthly’s meticulous criteria. Our meticulous approach guarantees that only the highest quality projects are supported.

3. Independent scientific advisory board

We have an

independent scientific advisory board

that helps us maintain the integrity and efficacy of our project assessment. Our board members bring a wealth of experience from leading institutions such as RECOFTC, the UN-REDD Board, and organisations focused on climate law and policy, including the UNFCCC and Climate Policy Coalition. Their expertise ensures that Earthly's projects meet the highest scientific and ethical standards.

4. Supporting origination projects

Our deep understanding of best practices enables us to support the origination of new projects. By working closely with our network of partners, project developers and consultants, we assist projects from initial planning to full implementation - and help sustainable businesses secure future carbon credits for a sustainability strategy with longevity.

5. Marketing and engagement support

Earthly doesn’t just help businesses invest in nature; we also provide marketing and engagement resources. This support helps businesses communicate their sustainability efforts effectively, engaging their stakeholders and enhancing their brand reputation.

6. Top BCorp ranking

Earthly is in the top 6% of UK BCorps, recognised for our progressive practices, including a remote, four-day work week alongside our unrelenting support for nature and climate. This commitment to employee well-being and a balanced work-life culture fosters innovation and productivity, enabling us to deliver exceptional results for our clients and the planet.

7. Support for different ecosystems

We are keen to represent different ecosystems, each playing a role in restoring the planet's health. This holistic approach ensures that our investments deliver the greatest possible benefit for people and the planet. It also allows us to offer businesses different investment options tailored to their specific sustainability goals. 

Peatlands

Peatlands store twice as much carbon per hectare as forests. Earthly's peatland restoration projects help prevent carbon release, improve water quality, and support biodiversity, including rare plant and animal species.

Forests

Forests act as carbon sinks, absorbing approximately 2.5 billion tons of CO₂ annually. Earthly's forest conservation and reforestation initiatives protect biodiversity, support local communities, contribute to climate change mitigation, and enhance water cycles.

Grasslands

Grasslands cover about 40% of the Earth's land surface and help with carbon sequestration, soil health, and water regulation. Earthly's grassland management practices enhance these ecosystem services, provide habitat for wildlife, and support sustainable agriculture.

Mangroves

Mangroves provide coastal protection, support fisheries, and store significant amounts of carbon. Our mangrove restoration projects contribute to climate change mitigation, adaptation, disaster risk reduction, and the livelihoods of coastal communities.

8. We work with projects across the world

Earthly's commitment to a global approach is fundamental to our mission. By investing in nature-based projects worldwide, we can maximise our positive impact on the planet and support the communities and ecosystems that have been disproportionately affected by climate change and biodiversity loss. Our strategy focuses on partnering with high-quality initiatives that deliver tangible and verifiable benefits.

Support nature-based projects with Earthly

Nature-based solutions are essential to achieving global climate goals.

Research shows

that they can contribute up to 37% of the emissions reductions required by 2030 to limit global warming to 1.5°C. To realise this potential, investments in NBS must increase, doubling by 2025 and tripling by 2030.

Earthly’s commitment to nature-based solutions is backed by extensive research and collaboration with experts in various fields. This dedication ensures that we remain at the forefront of the NbS sector, setting new standards for quality and impact.

By choosing Earthly,

businesses can invest in projects that not only balance their carbon footprint and impact on nature, but also create lasting positive change for the planet and its people.